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논문명 China Brand and Commercial Space Terminal-image Design/CIID
저자명 Wu Yan
발행사 한국실내디자인학회
수록사항 AIDIA JOURNAL  , VOL.8
페이지 시작페이지(145) 총페이지(6)
주제분류 계획및설계
주제어 Brand ; Commercial space ; Terminal image ; Communication ; Development
요약2 With global economy development, top-tier international brands have occupied promptly China market in perfect terminal image, which makes it necessary that local brand holders think over how to create own unique commercial space. The pater starts with description of present situation and deficiency of China brand commercial space terminal image, and then quests for the future direction of China brand commercial space terminal image through studies of brand terminal image system structure, spiritual communication between brand and consumers, and system and performance of brand commercial space terminal image design.
소장처 한국실내디자인학회