논문집

원문다운로드
논문명 An Experimental Study on Visual Attention in Commercial Spaces by Eye Tracking Method/KIID
저자명 Hyekyung Park ; Janghoon Chae
발행사 한국실내디자인학회
수록사항 AIDIA JOURNAL  , VOL.8
페이지 시작페이지(69) 총페이지(11)
주제분류 계획및설계
주제어 visual attention ; wayfinding ; public space ; Gestalt ; eye tracking
요약2 The needs for wayfinding affordance in complicated and highly crowded public spaces have been increasing in these days. Specially, undergroundcommercial with excessive visual stimuli cause more serious problems of wayfinding, because users tend to get in trouble with perceiving directions or visual cluse as environmental information. The purpose of this study is to evaluate the levels of visual attention enhancing place perception for wayfinding in commercial space by the eye-tracking experiment. In the experiment, eye movements were traced by eye tracking facilities and the results were analyzed into fixation maps for comparing levels of visual sttention about each design factors. The experiment was carried out in February, 2008. by 32 subjects. The results of this research will have significant meanings in terms of introducing a new experimental method which can be employed in analyzing users' perception at a scientific manner.
소장처 한국실내디자인학회