| 논문명 | The Relationships between Visual Preference and Simplicity-Complexity of Commercial Space Design/Focused on the Differences according to the Usage types of Eating-Drinking Space and the Characteristic of Population |
|---|---|
| 저자명 | Choi, Eun-Hee |
| 발행사 | ASIA INTERIOR DESIGN INSTITUTE ASSOCIATION |
| 수록사항 | AIDIA JOURNAL , VOL.6 |
| 페이지 | 시작페이지(38) 총페이지(10) |
| ISSN | 15983811 |
| 주제분류 | 계획및설계 |
| 주제어 | Aesthetic Variables ; Perception ; Affect ; Preference ; Complexity |
| 요약1 | To quantitatively measure or evaluate aesthetic factors of design is not easy in comparison with physical, functional, behavioral, and economic factors. But aesthetic factors essentially play an important role in design modeling process. Despite such importance, research on aesthetic assessment or the interaction of aesthetic influential elements was insufficient. Therefore, the aim of this study is to find reciprocal influential relationships between visual preference and aesthetic variables of perceptual-cognitive dimension and affective dimension in commercial interior design. According to the results of this study, aesthetic variables that give positive effects on the preference of commercial space designs are ‘unity’, ‘order’, ‘clarity’ and ‘simplicity’ in perceptual-cognitive dimension and ‘pleasant’, ‘relaxing’ in affective dimension. On the other hand, aesthetic variables that give negative effects on the preference are ‘contrast’, ‘complexity’ and ‘ambiguity’ in perceptual-cognitive dimension and ‘exciting’, ‘arousing’ in affective dimension. Consequently, ‘preference’ and ‘complexity’ in commercial interior design are found to be in an inverse proportion relationship. However, the relationship between the two was different according to the usage types of commercial space, for example, cafe, restaurant, bar and club. In cafe, which can be considered as familiarity-oriented spaces, when complexity level is low, visual preference of space was found to be high. In restaurants and bars, when complexity level is moderate, visual preference of space is high; and in unfamiliarity-oriented spaces such as clubs, when complexity level is high, visual preference of space is high. Therefore, it is hoped that these results may be utilized to enhance user’ preference or satisfaction in designing commercial spaces. |
| 소장처 | 한국실내디자인학회 |