| 요약2 |
Unlike the past, houses are not simply places to sleep and relax, but their values are changing, turning them into places that express and express their own tastes and styles. With this social trend, the self - furnishing enthusiasm and the quality of the residential environment are added to the culture, and the home furnishing and remodeling market shows a great growth rate each year. According to Korea Facility Safety Authority, the proportion of old houses over 30 years old will be over 30% in the mid 2020s. The Korea Institute of Construction Industry predicted that the interior remodeling market, which was 28 trillion won in 2016, will surpass 38 trillion won in 2020 and 49 trillion won in 2023. With the rapid growth of the home interior market, construction materials companies that are mainly dealing with single related items are introducing new brands as a total interior company dealing with home remodeling from home construction to furniture coordination. Establishing a differentiated strategy and brand identity from other companies is an important point in the competition, which is closely related to the VMD technique. VMD provides an exciting shopping mood for consumers with a product plan and store environment that is the basis of the store structure, thereby enhancing the image of the product and enhancing sales efficiency. The VMD technique is very effective to differentiate it from other brands. Therefore, this study aims to analyze and plan indoor space of showroom of total interior brand with VMD technique, and propose efficient and competitive interior space presentation of domestic total interior brand showroom later. |