| 논문명 | 비주얼메타포(visual metaphor)적 표현요소가 적용된 브랜드 커피전문점 공간디자인에 관한 연구/A Study on the Space Design of Branded Coffee Shop with Visual Metaphor Expression Elements/3-학술발표1 |
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| 저자명 | 김영진(Kim, Young-Jin) ; 윤은경(Yun, Yean-Kyung) |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 학술발표대회 논문집 , 제21권 1호 |
| 페이지 | 시작페이지(45) 총페이지(6) |
| 주제분류 | 계획및설계 |
| 주제어 | 브랜드 커피전문점 ; 공간디자인 ; 소비자 선택속성 ; 비주얼메타포 ; 표현요소 Brand Coffee Shop ; Space Design ; Consumer Selectivity ; Visual metaphor ; Expression Elements |
| 요약2 | The management environment of today's society has changed to competition for consumer awareness. This can be seen as a reason for placing importance on brands, not only on economic aspects, but also as an interrelationship with new intangible values as a social and cultural symbol system. For this reason, for successful marketing, consumers must manage their brand awareness. Regardless of how you use it, brand awareness and value depend on how strong you are in the consumer perception. The visual metaphor expression element applied to the spatial design becomes a visual stimulator for consumers and influences the selection of a brand coffee shop through space tension and relaxation. Through this, the expression of the "space design," a brand coffee specialty store that applies visual metaphor to improve consumer understanding and quality of consumer life, is a brand's essence based on aesthetic meaning. |
| 소장처 | 한국실내디자인학회 |