| 논문명 | 크리스챤 디올 플래그쉽 스토어의 재료에 나타난 브랜드 아이덴티티 표현에 관한 연구/A Study on the Material Expression of Brand Identity in Cristian Dior Flagship Store Interior Design/3-학술발표1 |
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| 저자명 | 강승한(Kang, Seung-Han) ; 윤은경(Yun, Yean-Kyung) |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 학술발표대회 논문집 , 제20권 2호 |
| 페이지 | 시작페이지(114) 총페이지(6) |
| 주제분류 | 계획및설계 |
| 주제어 | 크리스챤 디올 ; 플래그쉽 스토어 ; 브랜드 아이덴티티 ; 재료 Christian Dior ; Flagship Store ; Brand Identiity ; Material |
| 요약2 | Recently, clothing industry brands are expanding their differentiated flagship stores by emphasizing space. Flagship stores are evolving into a value-learning space that can directly experience brand values as well as maximize philosophy and value in brands. The Flagship Store's space program is also transformed into a space where customers communicate with customers and interact with their customers, rather than the purpose of sales. This gives consumers the ability to enhance brand images and provide lasting trust and expectations. The purpose of the space on the previous Brand Store was a background that makes products stand out, but in the flagship store that appears recently, the ingredients have emerged as the same level of state as goods. This is because it has become more free of expression as it has diversified the materials that make up the space. The materials in space are combined with the senses and senses accepted by the materials to effectively approach brand identities as a means of creating of brand images. This study is an expression of the material intended in the space of the Christian Dior Flagship Store to strengthen and differentiate brand identities, and analyze the way it can deliver positive meaning between customers and brands. |
| 소장처 | 한국실내디자인학회 |