| 요약2 |
Modern society is rapidly shifting from functional consumption to emotional consumption as consumers change their values, social and cultural environment change. One of the most closely related demand groups would be the wealthy people who prefer high-end products and services. These wealthy people consume a lot of money in their hobbies and leisure activities, such as traveling, leisure and art collection. This study examines the characteristics of the UHNWI class, which is the main consumer group of Mega yacht in the marine leisure industry. This study looked at the method of planning the special Mega yacht of a particular class called UHNWI and how they were expressed. The conclusions of the study based on the UHNWI-owned Mega-space design case are as follows: First, the UHNWI-owned Mega actively reflects the characteristics of UHNWI in pursuing differentiated products and services. Therefore, the unique space and designs that reflect the owner's style and culture rather than the designer's philosophy and style. Second, the Mega is seen as an attractive target for UHNWI various activities such as recreation, leisure, business and socializing. Therefore, it was designed as a high-end cultural space for passengers by preparing various community spaces such as swimming pools, dance halls and restaurants inside the yacht. Third, the UHNWI-owned Mega yacht was seeking to promote and differentiate interior space rather than expand outward and open. |