| 논문명 | 백화점 쇼윈도우 디스플레이 디자인 측면 구분에 따른 시선특성 - 안경형 시선추적 실험에 따른 추적을 중심으로 -/Visual Characteristics of the Department Store Show Window Display according to the Design Differentials - Based on the Visual Tracking Experiment of Eye-tracking Glasses -/3-학술발표1 |
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| 저자명 | 김다혜(Kim, da-hye) ; 김주연(Kim, Ju-Yeon) |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 학술발표대회 논문집 , 제20권 2호 |
| 페이지 | 시작페이지(50) 총페이지(4) |
| 주제분류 | 계획및설계 |
| 주제어 | 백화점 ; 일반관 ; 명품관 ; 디스플레이 ; 길찾기 ; 안경형 아이트래커 Department Store ; General Goods Store ; Luxury Goods Store ; Display ; Wayfinding ; Eye-tracking Glasses |
| 요약2 | Department store windows play an important role in promoting purchases that attract people's attention by displaying items they sell, and help them understand the brand's image and characteristics without having to enter the department store. Also, as the space of department store is modernized according to consumption trend, the role of display that can satisfy consumers' desire to purchase while promoting change is becoming important. Accordingly, the research was proceeded to summarize the differences and characteristics of the display of luxury and public goods stores in Apgujeong H department store, and to find out how department store visitors watch show windows in luxury and public goods stores. The purpose of the study is also to test and verify the display characteristics of luxury and public coffins in order to identify the viewing characteristics. |
| 소장처 | 한국실내디자인학회 |