| 논문명 | 패션 플래그쉽 스토어(Fashion Flagship Store)와 브랜드 아이덴티티(Brand Identity)의 디자인 표현의 연구/A Study on the Design Representation of Fashion Flagship Store and Brand Identity/3-학술발표1 |
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| 저자명 | 김기용(Kim, ki-yong) ; 윤은경(Yun, Yean-Kyung) |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 학술발표대회 논문집 , 제20권 1호 |
| 페이지 | 시작페이지(64) 총페이지(6) |
| 주제분류 | 계획및설계 |
| 주제어 | 브랜드 아이덴티티 ; 디자인특성 ; 패션플래그쉽 스토어 ; 디자인 표현 Brand Identity ; Design Characteristics ; Fashion Flagship Store ; Design Expression |
| 요약2 | Modern urban society has brought about changes in consumer values due to the development of industry and the increase in population, income, and education levels. The modern consumption structure has changed from the past mass production and mass sales structure to individuality and diversification, and has been oriented toward specialized business conditions according to individual values. As a result, the concept of " flagship store " has evolved to create images of each brand in order to reflect customers ' tastes and to make its identity more robust. And fashion flagship stores have become specialty stores that apply brand image characteristics by reflecting abstract fashion concepts in architectural spaces. In response, this study differentiated the identity of the interior and exterior brands by creating the meaning of the fashion store as a brand identity expression tool and the characteristics of the finish in line with the brand image rather than a manual closing. The analysis showed that various interior finishes were used, but that they wanted to express concepts to express a common brand image. Trend and various shapes of colors and materials were expressed according to the fashion planner store, and image characteristics were expressed according to the architecture's epidermis representation brand philosophy. It was noted that interior space and exterior facades were being used as mutually important components in the linkage. Considering these characteristics, I think if I reflect them in design, I can highlight the brand identity with more original image. |
| 소장처 | 한국실내디자인학회 |