| 논문명 | 브랜드 체험 마케팅을 적용한 프리미엄 식품관 계획/Premium Food Store Indoor Plan applying Brand Experience Market/3-학술발표1 |
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| 저자명 | 이미정(Lee, Mi-Jung) |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 학술발표대회 논문집 , 제19권 2호 |
| 페이지 | 시작페이지(79) 총페이지(6) |
| 주제분류 | 계획및설계 |
| 주제어 | 실내디자인, 체험마케팅, 프리미엄 식품관, 번트 슈미트 Interior Design, Experience Market, Premium Food Store, Bernd H. Schmitt |
| 요약2 | Experience-based marketing is being proposed as an alternative to the changing needs of consumers. The communication of experiential marketing can expand the brand image (BI) by inducing the value purchase in the food shop and the brand experience through the overall communication. Also, we would like to propose an experience-type premium foodstuff which can distinguish the position of the product easily while differentiating the necessity of the changed marketing from the overheated competition. |
| 소장처 | 한국실내디자인학회 |