| 논문명 | 기업 브랜드 활성화를 위한 사옥 로비 공간 계획에 관한 연구/A study on Design of Office Building Lobby for High-End Brand Biz/3-학술발표1 |
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| 저자명 | 손기근(Son, Gie-Geun) ; 강철희(Kang, Chul-Hee) ; 나장수(Na, Jang-Soo) |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 학술발표대회 논문집 , 제19권 1호 |
| 페이지 | 시작페이지(131) 총페이지(6) |
| 주제분류 | 계획및설계 |
| 주제어 | 실내디자인 ; 로비 ; 기업사옥 ; 브랜드 Interior Design ; Lobby ; Group Building ; Brand |
| 요약2 | The significance of spatial design continues earning recognition as many companies attempt to improve their corporate images by converting the lobby of the company building into a space satisfying customers' needs or providing a space as a medium for costumers' experiences. contributing to the advancement of architecture culture through company's lobby space may act as a practice of social contributions by returning business profits; at the same time, it can become a driving engine to the companies not only by improving the employees' morale but also by providing convenience and benefits through practical use of the lobby. Since the significance of lobby spaces of company buildings keeps being highly recognized, this study aims to identify how the lobby space contributes to the formation of corporate brand images and also to propose efficient measures of spatial designs along with effective roles of lobby spaces of company buildings. It is anticipated that this study is to justify the validity why efforts need to be made in order to enhance the distinction of the company against other companies and to vitalize the corporate image by planning the lobby space of the company; and at the same time, it is to help presenting directions for effective spatial planning for lobby spaces. |
| 소장처 | 한국실내디자인학회 |