| 요약2 |
South Korea's Food hall in the past was focused on adjusting criteria of consumers to the choice of products and functions of the quality. However, as the structure of population, social, economic, and cultural changes occur, consumers' various styles of consumption started to rise. And, in accordance, the age has changed to where consumers purchase products with value that suits their psychological, emotional state, and lifestyle. Accordingly, in addition to the premium products, premium Food hall is stimulating sensibility by providing experience has came in to the world. However, although many of the premium Food halls have set the slogan emphasizing consumer's lifestyle and experience to, consumer's degree of experience is at the paltry level. In this paper, by recognizing a need of new marketing techniques for consumers to feel experience and knowledge by having interactive relationship in space, it presents premium Food hall by applying strategic technique, Space Marketing. |