| 요약2 |
This study aims to inquire into space direction characteristics & information, and the characteristics and application plan as an image delivery means of a product by applying the augmented reality technology amid a recent upsurge of interest, as a marketing element. As a research method, this study did research on the application scope & purpose of the augmented reality technology, and did theoretical consideration of its consequential space expression form, on the basis of which this study is to survey and analyze the space type & characteristics through multi-store cases which were applied by the augmented reality marketing technique. As a result, this study could learn that the augmented reality, in selling environment space construction, is provided as understandable information to consumers even in case of difficult product information, and that the augmented reality is formed as a new communication pattern between a company and a consumer by suggesting a multisensory experience through the superimposition effect which makes it possible for a virtual object to be seen in an overlapped image on reality environment. |