| 논문명 | 루이비통 플래그쉽 스토어 디자인에서 나타나는 물성을 활용한 브랜드 아이덴티티 표현 방법에 관한 연구/A Study Regarding Property Identity Representation Methods in the Louis Vuitton Flagship Store Design/3-학술발표1 |
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| 저자명 | 정하진(Jeong, Ha-Jin) ; 박찬일(Park, Chan-Il) |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 학술발표대회 논문집 , 제18권 1호 |
| 페이지 | 시작페이지(124) 총페이지(6) |
| 주제분류 | 계획및설계 |
| 주제어 | 루이비통 ; 플래그쉽 스토어 ; 브랜드 아이덴티티 ; 물성 Louis Vuitton ; Flagship Store ; Brand Identity ; Property |
| 요약2 | The purpose of this study is to analyze the relationship between brand identity and property as a representation method of Louis Vuitton flagship stores. First, the theoretical definition of the concept and meaning of brand identity, structure and characters, and concept and function of flagship stores as an identity representation method was reviewed as a research method. Based on this, the Louis Vuitton internal brand identity and spatial strategy were analyzed, and property and concept were examined as a brand identity representation method. After reviewing the relationship between brand identity and conceptual property, the property representation of Louis Vuitton’s flagship store brand identity was analyzed. According to the case analysis, it was found that the various property representation of Louis Vuitton traditional symbols, such as the pattern and trunk, carries the fresh and innovative image to the customers. It was concluded that Louis Vuitton delivers their unique brand identity strategically and effectively using property as the representation method. This study anticipates that the property would be used widely as a brand identity representation method. |
| 소장처 | 한국실내디자인학회 |