논문집

원문다운로드
논문명 브랜드 카페 사례의 디자인 변화 요인/Causes for Brand Cafe's Design Change/3-학술발표1
저자명 김혜숙(Kim, Hye-Suk) ; 김주연(Kim, Ju-Yeon)
발행사 한국실내디자인학회
수록사항 한국실내디자인학회 학술발표대회 논문집  , 제18권 1호
페이지 시작페이지(96) 총페이지(4)
주제분류 계획및설계
주제어 브랜드 커피전문점 ; 디자인 변화 ; 감성디자인 Brand Cafe's ; Design Change ; Emotional Design
요약2 This research investigates the cafe's design to determine the effects of spatial changes and variation to design factors. Furthermore, it seeks to analyze the correlations of these features. This is the methodology involved in the research. Firstly, pick a 'brand cafe.' In order to fully grasp the change involved, distinguish between the before and after renewal effects. Secondly, analyze the cultural and social factors that effect spatial changes. Thirdly, visit the place, find information through their website, and investigate the coffee brand. Fourthly, analyze changes in the cafe space and investigate how these changes would factor into the overall plan. These are the results. Firstly, 'brand cafe' reflects socio-cultural phenomena as well as everyday lifestyles of the people actively involved. Secondly, brand cafe designs follow a distinct Nordic style mixed in with a 'kinsfolk' design. Thirdly, as cafe visits become more diversified, the right constitution of space and seating arrangements are implemented. Furthermore, related facilities and services are provided accordingly. Fourthly, the designs of these cafes aims to break away from contemporary features by considering their customers by providing personal comfort and an exceptional place to take a break from the rush of modern society. However, the results also reflect a certain negative aspect regarding these cafes. The mood of the 'brand' cafes were so similar to each other that it was difficult to distinguish possible unique traits. This study investigated 'brand' cafes and examined the relationship between spatial change factors and design elements. In conclusion, the sensible approach would be to approach these designs more scientifically by considering the psychological aspects of the customers. Furthermore, it would be beneficial to build a database with the information provided.
소장처 한국실내디자인학회