| 논문명 | 라이브러리 개념이 도입된 브랜드스케이핑 공간에 관한 연구/수도권 기업 라이브러리 사례분석을 중심으로/A Study on the Brandscaping Introduced to the Concept of Library - Based on cases of Company Libraries in Capital Area - |
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| 저자명 | 김민선(Kim, Min-Seon) ; 이민(Lee, Min) ; 이진민(Rhie, Jin-Min) |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 학술발표대회 논문집 , 제17권 2호 |
| 페이지 | 시작페이지(132) 총페이지(5) |
| 주제분류 | 계획및설계 |
| 주제어 | 브랜드스케이핑 ; 라이브러리 ; 아날로그 ; 문화콘텐츠 ; 사회공헌 Brandscaping ; Library ; Analogue ; Cultural Contents ; Social Contribution |
| 요약2 | This is a study based on understanding the characteristics of brandscaping emerged by the changes in the consumption pattern of consumers and libraries appeared against a background of digital marketing era to grasp their characteristics through the analysis of present situations. Research cases are mainly 8 libraries located in the capital area among the brand libraries that are opened within the last decade, and then analyzing the characteristics of brandscaping divided into marketing elements and space elements. Consequently, this study has significance as a material for developing brand library and seeking possibility of the extensible spatial application. |
| 소장처 | 한국실내디자인학회 |