| 논문명 | 스페이스 마케팅 관점에서의 스포츠전문점의 표현방법에 관한 연구/부산대학교 주변 스포츠 전문점의 외부 공간의 사례에 중심으로/A Study on the Expression Methods of Sports Stores from the Perspective of Space Marketing - Focused on the Cases of Exterior Space of Sports Stores surrounding Busan National University -/3-학술발표1 |
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| 저자명 | Nguyen, Thi Tuyet Mai(Nguyen, Thi Tuyet Mai) ; 김동식(Kim, Dongsik) |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 학술발표대회 논문집 , 제17권 1호 |
| 페이지 | 시작페이지(108) 총페이지(5) |
| 주제분류 | 계획및설계 |
| 주제어 | 스페이스 마케팅 관점 ; 스포츠 전문점 ; 외부 공간 ; 구성요소 ; 표현방법 Perspective of Space Marketing ; Sports Stores ; Exterior Space ; Components ; Expression Methods |
| 요약2 | The purpose of this study was to explore the main strategic elements of space marketing, and then to analyze how commercial store's components reflected on these space marketing elements on exterior space because exterior space is the first impression piece of information about the store that is observed by the shopper before entry into the store. In order to achieve such purposes, 5 branded sport stores, which are running businesses surrounding Busan National University area were selected and analyzed through a phenomenon research method. Based on the perspective of Space Marketing, six strategic elements were extracted into sensory elements, space elements, differentiated appearance, image-associating element, story-creating element, sense-stimulating space. Together, the exterior's components were also extracted into 3 parts: architectural components, visual components and display components for examining how they being performed on the above space marketing strategic elements. The results of these detail analysis showed that although brand's exterior components expressed mostly similarly to each single space marketing strategic elements; However, Nike and Adidas utilized almost exterior's components to fully express almost single strategic elements of space marketing and also understanding that each brand has their own presentation method to stress out the selected strategic elements from the perspective of space marketing that they considered to be the most important. These differences made their own brands' exterior space differentiated. |
| 소장처 | 한국실내디자인학회 |