| 논문명 | 디지털미디어를 활용한 플래그쉽 센터 분석/Analysis of the Flagship Center using Digital Media/3-학술발표1 |
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| 저자명 | 강철희(Kang, Chul-Hee) ; 김수민(Kim, Su-Min) |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 학술발표대회 논문집 , 제17권 1호 |
| 페이지 | 시작페이지(93) 총페이지(4) |
| 주제분류 | 계획및설계 |
| 주제어 | 디지털 미디어 ; 플래그쉽 센터 ; 상업공간 Digital Media ; Flagship Center ; Commercial Space |
| 요약2 | Digital technology has permeated the life of contemporary man and it is becoming more widely available. Digital media is undergoing various changes in space design area. Commercial space which is influenced by culture aNd society a lot is used in a diverse manner. Consumer's awareness of enterprises and purchasing pattern have changed. Consumers require enterprises to develop innovative design and to satisfy their high expectation. This study will examine what expression technique enterprises realize by making use of digital media and what space experience customers are provided through digital media. In conclusion, Flagship center's using digital media helps users provided with new experience in goods and brands which enterprise desire to promote and enterprise enhance economic profit and positive image. It is expected that the use of digital media will increase more. Therefore, it is necessary to make a plan for space of flagship center by making use of digital media which will help enterprises and customers gain cultural and economic added value. |
| 소장처 | 한국실내디자인학회 |