| 요약2 |
This study aimed to investigate preference and preference factors of goods of IKEA, which is an interior distributor that drew a lot of interest and attention from before opening. For this, a survey was conducted on consumers who visited an IKEA shop. The results of the investigation were: first, as for the interest by room, consumers showed the highest interest in the living room, and also high interest in bedroom and kitchen or dining room; second, as for the preference of IKEA’s items, the highest preference was shown in the storage items, used in the living room, bedroom, kitchen or dining room, home office and bathroom, and relatively a lot of interest and preference were shown in props such as textile and lamp. In addition, as a result of analyzing the preference factors of IKEA goods, design was found as the highest preference factor in most rooms, and function as the preference factor in the utility room and balcony or garden. Consumers’ preference for IKEA, preferred items and preference factors could be found through this study. This study is expected to be important basic data for development of interior goods considering characteristics of Korean consumers. |