논문집

원문다운로드
논문명 스페이스 마케팅을 통한 상가가로 활성화방안에 관한 연구/주상복합 상가가로 공용공간 중심으로/A Study on Revitalization Method through Space Marketing Store Street - Focused on Commercial Street Malls at Mixed-Use Residential Complex -/3-학술발표1
저자명 박소영(Park, So-Young) ; 김정기(Kim, Chung-KI)
발행사 한국실내디자인학회
수록사항 한국실내디자인학회 학술발표대회 논문집  , 제17권 1호
페이지 시작페이지(71) 총페이지(6)
주제분류 계획및설계
주제어 스페이스마케팅 ; 브랜드스페이스 ; 상가가로활성화 ; 장소마케팅 ; 공간디자인마케팅 Space-Marketing ; Brand Space ; Revitalization of Store Street ; Place-Marketing ; Space Design Marketing
요약2 Acceleration of the diversity and economic changes in the society is becoming evolution while the interaction in the organic structure in the field of space beyond the broken area and at the same time. Urban development, the mechanisms that are interconnected to the real estate marketing and interior design of the workplace and the longing for home, and other places. Leading to downtown via the multifunctional features of the landscape of the consumer goods space to the center of the community, shops, Street, Mall, one chapter of a combination of elements that make up the landscape mall to be recognized. In this study aims to apply the design process to extract the space marketing strategy elements and design elements over the public space adjacent to the old downtown commercial areas and new urban landscape Mixed Commercial inexperienced, unlike the space defined by time. This study investigated the concepts and features of the space over the prior marketing research data entirely, and the concepts introduced with the form of the decision space, the analysis and classification of the factors needed for existing and new spatial variations over the course of the space marketing and to derive landscape elements of the commercial landscape. Marketing market will become increasingly utilized positively by directly expressing that is not a simple means of attracting consumer supply. Directions and a copper wire instead of copper wire passing stay is required, It is connected to bother buying a form of naturally without forcing the purchase, This design will be remembered for a long time to be Re-memorizing lead the new space marketing.
소장처 한국실내디자인학회