| 요약2 |
Increase of people's incomes and improvement of life quality, their interests about cultural investment is getting higher. This effect leads demands of leisure activities, and they expand to floricultural fields that recently come into the spotlight. Sale of flower products is rising though, these goods are usually treated as consumables. Depending on these prejudices, It still get lower economical results in spite of social preference. In contrast, suppliers show signs of overheating. Manufacturers intensely compete for consumers, typical buyers' market is formed these days. Overcoming this economical status, shops are started to developing their managements. Not a simple shape of selling, 'Collaboration' is used as a new strategy of flower fields, and It earns massive profits. This marketing tactic intends 'Working together'. Supporting each other's strength, satisfying customer's desire for the third space of brand-new together, and all performance connect as new quality of life style. This research shows possibility of floricultural industry's development, going over relationship about flower boutique and space collaboration, and its circumstance and limitation. |