| 요약2 |
Even with the rapid changes in the global economy, 'Jewelry' was able to reach 170 billion dollars in its trade volume and allowed itself to become a major part of the economy. In korea, the modern jewelry industry has managed to form a large market in a short period of time, however, the market was disadvantaged as it wasn't able secure its position at an industrial state. Also, it appears that ever since the FTA was signed, jewelry makers who went to overseas are bringing an 'u-turn' phenomenon- returning back to Korea. Thus, in order to optimally activate jewelery industry in korea and settle these 'U-turn' companies / (jewelery makers) in korea, Jewelry PR(Public Relation) room will be planned to best fit its purpose. as for my design directions, I have thoroughly looked through the characteristics of the jewelry industry and was able to draw its competitive factors by analysing the current industry status of the jewelery industry and support policies of foreign countries. And these competitive factors were : exchanges between industrial clusters, professional training affordability, culture-artistry, customer participate and reliability. PR(Public Relation) room plan that is focused on the specific characteristics of Jewelry industrial competitiveness will solidify its presence in the domestic jewelry industry and is a way to boost the competitiveness in the world market. |