| 요약2 |
The world that we are living at this present is in progress of mass production, mass distribution and mass consumption at the respect of wave for diversification. Environmental pollution for earth is approached by conjecturable threat for future due to consumption of products. Because of these generation background, people are wishing the social enterprise that is living together. In addition, social responsibilities of enterprise are essential for building up company image which is integral in the part of present business marketing. In order to satisfy the thought of present generation, I wish to design the PR (public relation) room for company meeting Green-Econology marketing that is endeavoring for protection of the earth with eco-friendly building materials company. The company that purse the purpose of profit is unfolding the indirect marketing strategy touching the present consumer's mentality, keeping in step with the era of rapid change.Through these tendency, the companies are making various efforts of social donation, culture marketing strategy highlighting on the image of social enterprise. By studing on the cases of rapid changing marketing patten, I would like to make a design plan for PR(Public Relation) Room of Eco-friendly company that considering our planet's environment, infered of nessasity of Eco-friendly marketing which is up-to-date indirect Rublic Relation strategy. |