| 논문명 | 브랜드 커피전문점의 실내디자인마케팅 요소에 관한 연구/A Study on the Interior Design marketing elements of brand name coffee shops/3-학술발표1 |
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| 저자명 | 이미진 ; 박수빈 |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 학술발표대회 논문집 , 제14권 2호 |
| 페이지 | 시작페이지(104) 총페이지(4) |
| 주제분류 | 계획및설계 |
| 주제어 | 브랜드 커피전문점 ; 실내디자인마케팅 ; 실내디자인 요소 ; Brand name coffee shop ; Interior design marketing ; Interior design elements |
| 요약2 | The purpose of this study is to provide fundamental data for interior design marketing through comparing marketing strategy to interior design elements. Those of five brand name coffee shops were rearranged and rebuilt as the interior design marketing elements. The results are as follows. 1) Zoning or layouts of interiors are used for representing the brand identity. 2) Furniture arrangement is important elements of interior design marketing satisfying various customers´ needs. 3) Furniture and objects represent brand images directly such as a chair with wings of angel. 4) Colors of brand image have a role to express brand identity. 5) Not only the eco-friendly materials but also the discriminated materials for brand images and interior designs. More researches have to follow making use of interior design as a marketing strategy so that satisfy customers´ needs. |
| 소장처 | 한국실내디자인학회 |