| 요약2 |
The consumers of the modern society tend to find their images through the product itself by enjoying the process of consuming the products However, the majority of existing commercial markets focuses mainly on the products' formation in uniformed space with the lack of understanding on consumer‘s personality. Basically the form of Brand Communication through its spaces increase the experience of brand to consumers since it makes direct contact with consumers. Corporate brand identity is intended to be communicated well to consumers what is important than the brand communication strategy. In addition, brand strategy, which inevitably requires a commercial space sales strategy has a close relationship with VMD. VMD in the future of the merchandise planning, marketing promotions, space, esthetics, ease of shopping, etc. for various types of customers to experience the brand and corporate image can serve as a strategy to differentiate the meaning of that is being expanded into. Based on this observation domestic flagship store brands and consumer communications, and directly experience the brand and brand identity in the space required in order to be communicated well to consumers what is important than the brand communication strategy was analyzed. |