| 요약2 |
Since the mid-1990s, the development of information technology and the Internet spread was through the efforts of the rapid growth of internet shopping. Current department stores and discount stores, internet shopping mall with a focus on mature retail market distribution in the 21st century is emerging as an alternative shopping mall complex. Thus, these trends companies are entering New Distribution Structure and large retailers in developed countries also targeting the domestic market is strengthening. This disturbance of the distribution market, intensifying competition, the popularization of sikyeotgo stores, logistics, information and techniques accelerated advancement. In particular, combining retail and entertainment to our customers to increase comfort and pleasure, "Shopping Mall" growth is accelerating. 5 day work week as consumers these days to spread the joy of free time while increasing convenience was a strong tendency to pursue.Reflecting these trends, consumption in the traditional retail enteoteinmeonteujeok elements combined with the concept of shopping malls in emerging markets is emerging. Shopping complex with the emergence of new distribution channels, various entertainment facilities and amenities with a shopping mall became era of competition. 'Shopping (shopping), do not make Malling (malling) Let the "Malling led by young people as a cultural artifact due to now the future shopping complex retail industry has emerged as a new growth engine. Therefore, the present study the flow of time according to the major domestic consumers of complex shopping mall in the center of public space to meet the needs of consumers plan to mall design as an efficient marketing methods are suitable for enteoteinmeonteujeok element is to study the material presented as. |