| 논문명 | 전시연출을 위한 디지털 사이니지 유형특성에 관한 연구/국내의 기업홍보관을 중심으로/A Study on the characteristic of Digital Signage for Exhibition production - Focused on the Corporate Exhibition Hall -/3-학술발표(1) |
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| 저자명 | 장현하 ; 한혜련 |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 학술발표대회 논문집 , 제13권 1호 |
| 페이지 | 시작페이지(72) 총페이지(6) |
| 주제분류 | 계획및설계 |
| 주제어 | 기업홍보관 ; 전시연출 ; 디지털 사이니지 ; 디지털 미디어 ; Corporate Exhibition Hall ; Exhibition direction ; Digital Signage ; Digital Media |
| 요약2 | The development in modern world media made information expansion and conversion much easier. These changes in media environment required a lot of companies to quickly respond to the overall environment and come up with new appropriate marketing strategies. Applying digital media communication tools such as Digital signage to space can lead to network building and display technology developments which lead to changes in the process of space recognition. This study is to assess the company image, suggest the need of Digital signage as a tool of hands-on exhibition halls in the corporate displays and characteristics of Digital signage as a spatial mechanism. The research method is using cases those corporate exhibition halls which recently applied Digital signage and tools that can analyze digital signage as both hand-on display of corporate exhibition halls and expression attributes of Digital signage so that the typical types of Digital signage can be extracted. In conclusion, this study analyzes spatial features and application effects of typical types of Digital signage and offers the attributes of Digital signage for hand on display of corporate exhibition halls through research review and case studies. |
| 소장처 | 한국실내디자인학회 |