| 논문명 | 국가브랜드 마케팅 전략으로서 세계박람회(EXPO) 전시관의 공간 디자인 특성에 관한 연구/1988년 이후 EXPO 참가 한국관을 중심으로/A Study on the Spatial Design Characteristics of Pavilion in World Exposition(EXPO) as a Marketing Strategy of Nation Branding/3-학술발표(1) |
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| 저자명 | 김재옥 ; 안희영 |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 학술발표대회 논문집 , 제13권 1호 |
| 페이지 | 시작페이지(65) 총페이지(7) |
| 주제분류 | 계획및설계 |
| 주제어 | EXPO ; 전시관 ; 국가브랜드 ; 공간디자인 ; Exposition ; Pavilion ; Nation Branding ; Spatial Design |
| 요약2 | As the spread of the global environment and the increase of the brand importance, it is gradually recognized that a nation is considered the brand which is managed as corporate branding. Nation branding is particularly more important factor in a country such as Korea whose economy is entirely dependent on exports. Therefore, this study analyzed the spatial characteristics to design for Korean pavilion in the World Exposition(EXPO) and the factors to build up brand power which are modeling and contents as marketing strategy of nation branding. According to the study, the analysis shows that there are differences with the stream of times in expressions of significance at modeling and contents about the characteristics of the spatial design for Korean pavilion in Expo as marketing strategy of nation branding. Especially around the 2000s, there are contradictions to other factors except the realization of the significance about contents. But the features of the strategic points in the analysis are variously applied and the significance emerges to the pavilion of today’s Expo. |
| 소장처 | 한국실내디자인학회 |