| 논문명 | 지역 특산물 홍보관 디자인 적용에 관한 연구/체험마케팅을 중심으로/A Study on the Application of the Local Product Exhibition Hall design - Focus on the experimental marketing -/3-학술발표(1) |
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| 저자명 | 한진주 ; 한혜련 |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 학술발표대회 논문집 , 제13권 1호 |
| 페이지 | 시작페이지(50) 총페이지(6) |
| 주제분류 | 계획및설계 |
| 주제어 | 지역특산물홍보관 ; 체험마케팅 ; 플래그쉽 스토어 ; Local product exhibition hall ; Experimental marketing ; Flagship store |
| 요약2 | Our ancestors had emphasized the importance of agriculture. Our government finally understood the true meaning of this wisdom and is attempting to revive the rural area by establishing local produce exhibition hall. This is to allow different regions to promote their specialties and provide diverse experience to the public. However, the reality is that unstructured marketing and PR is not achieving much. Marketing in the past was a paradigm of function and benefit. As we passed 20th century, this was challenged, leading to experimental marketing. Customers' cultural urge and interest in experience and participation are getting stronger. The first trend that is leading this change could be the flagship store. This study is applicate experimental marketing that went beyond mere exhibition. In order to do this, I will analyze flagship stores with good experimental marketing and present adequate directions that can be applied to the local produce exhibition hall. |
| 소장처 | 한국실내디자인학회 |