논문집

원문다운로드
논문명 상업 몰(mall)공간에서 V.P의 주목도 평가방법에 관한 연구/Feng-GUI와 space syntax를 적용한 평가방법 제안/A study on the Evaluation Methodology of Attention to V.P in Commercial Mall Space - Proposal of an Evaluation Method through the application of Feng-GUI and Space Syntax -/3-학술발표(1)
저자명 이지성 ; 문정묵
발행사 한국실내디자인학회
수록사항 한국실내디자인학회 학술발표대회 논문집  , 제13권 1호
페이지 시작페이지(39) 총페이지(6)
주제분류 계획및설계
주제어 주목성 ; 환경지각 ; 게슈탈트이론 ; 상업공간 ; 시지각 ; Feng-GUI ; space syntax ; Attention ; Environmental Perception ; Gestalt theory ; Complex commercial space ; Visual perception
요약2 As it gets nearer to the modern society, social and cultural situations are changing and the spatial form of public space is changing into the complex structure where it is interlinked with each other diversely. In particular, as the development of large-scale complex spreads nationwide, the form of complex commercial space assuming the nature of malls appears prominently. In such a large- scale complex commercial space, the diverse visual elements make the environment difficult to be perceived. Like this, the attention in the commercial space where a variety of visual stimuli are in the presence, is important element, so the plan of VP (visual presentation) is needed for effectively selecting or inducing the space. Thus, in this study, human visual and perception process will be reviewed and a method to evaluate the attention will be proposed. Also, the attention of each stores in the complex commercial spaces will be evaluated to propose the indicators for resonable spatial panning in the future.
소장처 한국실내디자인학회