| 요약2 |
Companies are pursuing aggressive changes by applying cultural marketing programs so as to enjoy culture arts of various genres at their buildings for recognizing modern people’s changes and responding to it as a solution. Thorough this cultural marketing programs, it has been known that companies have not purposes of pursuing profits only. This program recommends direct participation and does a role of public spaces, and it could be known that relationships between the cultural marketing program with spatial characteristics having been kept by each space are organically connected each other. The program has to be activated after fitting it to each company’s image, and thus the space of lower floors shall be recommended further. Therefore, this study investigated the spatial characteristic having applied cultural marketing to lower floors of company building, and extracted the relationship through programs according to strategy and purposes along with analysis of indoor partial characteristics, and was aiming at clarifying how it was being expressed in detail. |