| 요약2 |
The introduction of marketing in nonprofit organizations is on the increase to attain organizations's object and development as the social environment change rapidly. The introduction of church marketing have to be very active under the most recent conditions the Korean church's growth is slowing, but it is true that church members have still some sorts of aversion to introducing mundane marketing in spiritual church. Church marketing have to be introduced positively for healthy development of the Korean church. The study is to present an efficient worship space design hereafter, appling marketing mix in worship space of 5 big churches that the number of church members is over than 1200 people in Korea. The results of this study are as follows. First, as the factor of distribution, the consideration is paid to the fact that church members concentrate their attention on worship by setting a pulpit higher than people's sight when they sit down and also main entrance backward. Second, as the factor of promotion, it is shown that the factor of promotion have an effect in worship space by placing screen and promotion item in front of main entrance and being in sight of church members. Third, as the factor of cost, the preference is for red color, a symbol of Jesus Christ's passion, as finish materials and the consideration is paid to the fact that church members concentrate their attention on worship by setting collection box in the outside of main entrance. It is expected that guidelines on design of worship space plan applying marketing mix factor are proposed through further studies. |