| 요약2 |
When visiting a city, it is possible to gauge the level of development of the city by staying at a premium hotel that services the city. In this hotel there is a lot of information that can be acquired, such as the type of people that utilize the hotel and the types of conversation that people have. You can get a mood of the city by observing the activities in the hotel lobby. This means that it is possible to collect data about a city from the hotel. Premium hotels are icons of the present style, an indicator of the wealth of a city, represent the development of a city, and the dynamics of a metropolis, not just a place. Hotels are refuges from the monotony of our daily lives and a window to the rest of the world to natives. Hotels should consider the business and social impact it has on a city, since they provide comfort, luxury, a new experience at an unfamiliar place, and many more unique experience. Hotels are an expansion of the daily life, since they are able to provide level of luxury that is not possible at home. The design world should encompass everything from the entrance to the exit of the hotel. The hotel design is very important and has an extensive role. The design can be used as a strategy device if all design activities transmit the hotel’s message to customers consistently. The design of a hotel should take into consideration the progress that is occurring. Domestic premium hotels have been using different strategies to come up with a unique identity to attract customers. The purpose of this research is a study on different strategies used by hotels from a conceptual and strategic point of view in order to understand the trend of the different design expressions by analyzing domestic premium hotels. |