| 논문명 | 브랜드 이미지 강화를 위한 공간 디자인 요소에 관한 연구/여성의류 매장을 중심으로/A Study on the Interior Space Element to Improving the Brand Image - Focused on the Career Woman's Dress Shop |
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| 저자명 | 김경화 ; 한혜련 |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 학술발표대회 논문집 , 제 11권 1호 |
| 페이지 | 시작페이지(79) 총페이지(6) |
| 주제분류 | 계획및설계 |
| 주제어 | 브랜드 이미지 ; 패션 매장 ; Brand Image ; Fashion Shop |
| 요약2 | Consumer's awareness has been changed rapidly in line with drastic changes and continuing economic growth. In other word, buying images such as service and informations together with goods when buying goods. Diversification and individuality of such value conveyed a differentiated image of goods through brand to consumer's psychology for the commercial business entity. The way of expression has expanded from general design of goods toward pulling brand images into the space aggressively. Then, users of the space are not just using and consuming physical space, but are consuming images within the image system of the object space. In other word, it is far more necessary to demonstrate image of interior design that can differentiate or individualize as unique sales store responding to the changing environments in distribution circle than anything else. |
| 소장처 | 한국실내디자인학회 |