| 요약2 |
The development of society brought out rapid changes in consumption culture. Companies changed their strategies to promote sales by improving brand image while show windows communicating with consumers came to have spatial characteristics containing both technology and art as visual language. This study aims to suggest basic information for effective display by analyzing characteristics through comparative analysis according to styles of show windows. Therefore the study analyzed classification methods of show windows through literature study and portal site review, and on the basis of this, conducted a case study for show windows of fashion shops targeting those in 10s~30s in Myeong-dong in the summer of 2008. As a result, it was found that the show windows had big differences in the floor plan, section and elevation styles according to site conditions and sizes of shops, and characteristics and price ranges of goods, and many of them failed to make the most of their characteristics. Accordingly, it is necessary to plan appropriate size, spatial organization and display method according to types of sizes of buildings, the visuality range of customers and characteristics of goods. |