| 요약2 |
Since mid of 1990's, domestic current market in Korea has been changed especially in the field of discount stores. The competition among those in the market is more severe and the consuming pattern is also changed. This study is to examine the correlation between the customer's circulation and the spatial configuration by using Space Syntax and VMD pattern through the by MD plan for each floor in Discount store. Throughout this study, the study tries to find out the quantitative analysis among three factors - the customer's circulation, spatial configuration and VMD investigation. The pattern of customer's circulation appears differently according to the identity of customer and store layout. But with the result, customer's circulation system on accordance with the floor layout in the store. As a result of the study, the circulation of the customer has a deep relationship with spatial structure that is composed by the MD pattern in a discount store in the area of food section. Also, the circulation system in the rest area except food section is more affected by the VMD pattern rather than spatial structure. |