| 논문명 | S.I.P(Store Identity Program)을 적용한 백화점 화장품매장 디자인 계획/Design Plan for Department Store’s Cosmetic Shop Application of S.I.P(Store Identity Program) |
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| 저자명 | 이주형 |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 학술발표대회 논문집 , 제 10권 1호 |
| 페이지 | 시작페이지(82) 총페이지(4) |
| 주제분류 | 계획및설계 |
| 주제어 | 스토어 아이덴티티 프로그램 ; 백화점 화장품 매장 ; 브랜드 이미지 ; S.I.P(Store Identity Program) ; Cosmetics Store ; Brand image |
| 요약2 | A cosmetic shop in a department store is the best place in Korea’s cosmetic market flow that shows the total image of each brand. The present day departmental cosmetic shops are centered around global brands and comparative brand power is competing with a small number of local brands. It is a fact that not only regarding the brand power of local brands but also the space design of their shops are different than the global brands. And, influenced by a modern society, culture, economic surrounding, the customers are getting original and individual. Their individualistic life style is demanding a shop environment with new concept. Such a sale environment is not for just product sale and a place where exchange economy of sale occurs. It is requisite for communication where total marketing strategy is used in an active way. We must acknowledge it as a symbolic place being the ultimate site of customer oriented exchange economy showing the image of both product and the company. The aim of this plan is to set up a sale environment that will enhance the brand awareness and product value. We intended to provide purchase comfort and visual effect to the customer simultaneously with an increase in customer attention by putting in the appropriate design requisites as per the brand specialty and by the application of a distinguished S.I.P (Store Identity Program) for the shop. |
| 소장처 | 한국실내디자인학회 |