논문집

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논문명 주택문화관의 브랜드 이미지 요소에 관한 연구/A Study on The Brand Image Elements of Housing Cultural Center
저자명 김정윤 ; 이현수
발행사 한국실내디자인학회
수록사항 한국실내디자인학회 학술발표대회 논문집  , 제 9권 2호
페이지 시작페이지(26) 총페이지(4)
주제분류 계획및설계시공(적산)
주제어 주택문화관 ; 브랜드 이미지 ; 브랜드 마케팅 ; Housing Cultural Center ; Brand Image ; Brand Marketing
요약1 본 연구는 브랜드 아파트의 광고에 나타난 브랜드 이미지를 알아보고, 브랜드 이미지가 주택문화관에서 어떻게 나타나고 있는지 현황을 파악하는 것이 목적이다.
요약2 By changing housing market, housing cultural center furnishes information, value added, image of housing . For publicity their unique house, construction companies provide not only concrete and substantial material but also sensible and capacity service through the community space of housing cultural center. The consumer's experience of housing cultural center have an effect on purchase power apartment. The image of enterprise is important to select commodities to consumers.Though main clients are women, housing cultural center has not space concept and aim to concern for them. According to begin women a group of consumers, they have purchasing power in family. Apartment is no exception. Housing cultural center is used as continuous culture space that provide various experiential chance for consumer, especially women by systematize and distinct design detail and feature component. Accordingly, the purpose of this study is an analysis about community space of housing cultural center with the woman marketing based on experience.
소장처 한국실내디자인학회