| 논문명 | 디지털 네이티브의 특성을 반영한 체험형 공간의 집객 순환경로 연구/A Study on the Visiting Cyclic Path of Interactive Space Reflecting Characteristics of Digital Native |
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| 저자명 | 김태형(Kim, Tae-Hyeong) ; 김개천(Kim, Kai-Chun) ; 김지은(Kim, Ji-Eun) |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 논문집 , Vol.29 No.3(통권 140호) |
| 페이지 | 시작페이지(19) 총페이지(11) |
| ISSN | 12297992 |
| 주제분류 | 계획및설계 |
| 주제어 | 디지털 네이티브; 전략적 체험모듈; 고객구매경로 5A; 체험형 공간; 집객 순환경로 Digital Native; Strategic Experiential Modules; The New Customer Path 5A; Interactive Space; Visiting Cyclic Path |
| 요약2 | Digital technology has enabled the act of selling in a digital environment. Growing in a digital environment, digital native has a strong consumption power, and their unique consumption behavior has led to changes in offline stores. This study grasped the characteristics of the digital native based on ‘the strategic experiential modules’ and combined it with ‘the new customer path 5A’, and interpreted it as a spatial language to derive the ‘visiting cyclic path’. The ‘visiting cyclic path’ is divided into spatial design and digital native action, and it cycles through 7 steps. Finally, it can be used as a outline to go to a successful experience space to enhance the brand image and increase sales. Through the ‘visiting cyclic path’, you will be able to analyze all the actions taking place in the interactive space in the digital environment, and in the path, you will be able to design a more creative and interactive space. |
| 소장처 | 한국실내디자인학회 |