| 논문명 | 상업공간에서 실시간 시선추적에 나타난 성별 시지각 특성/Visual Perception Characteristics of Males and Females Found in Realtime Eye Tracking of Commercial Spaces |
|---|---|
| 저자명 | 박선명(Park, Sun-Myung) ; 김종하(Kim. Joung-Ha) |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 논문집 , Vol.28 No.6(통권 137호) |
| 페이지 | 시작페이지(146) 총페이지(8) |
| ISSN | 12297992 |
| 주제분류 | 계획및설계 |
| 주제어 | 상업공간; 감성디자인; 시지각 반응; 실시간 시선추적 Commercial Space; Emotional design; Visual Perception Responsive; Realtime Eye Tracking |
| 요약2 | This study analyzed eye information acquisition characteristics of males and females by investigating what to watch (selection), how often they watch (interest) and how long they watch (immersion) during eye observations (eye tracking) of males and females in commercial spaces. In the existing still picture (image) experiment, visual information of diverse experiment space domains was acquired, but when it comes to acquiring spatial information from videos, visual information was acquired focusing on shops with vertical elements (Ⅱ-1). Especially, female subjects only showed a strong frequency of gaze at R/L domain(stores). This means they are more likely to acquire information of products. Male subjects showed a strong frequency of gaze at relatively various space domains than female ones. This is because most of the experimental images displayed were female products and male subjects showed a relatively lower interest than female ones. This study got over the limitation of the existing studies and examined a space search process, which is approximate to reality. Furthermore, it is considered that this study can serve as basic data of commercial space design by suggesting merchandise display characteristics and spatial characteristics to draw consumers’ attention. |
| 소장처 | 한국실내디자인학회 |