| 논문명 | 카페형 자동차 전시장에서 고객만족도에 영향을 미치는 '제3의 공간' 특성/The Characteristics of 'The Third Space' that has a Great effect on Customer Satisfaction in Cafe Type Automobile Exhibition Centers |
|---|---|
| 저자명 | 오수민(Oh, Sumin) ; 한혜련(Han, Hae-Ryon) |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 논문집 , Vol.26 No.6(통권 125호) |
| 페이지 | 시작페이지(3) 총페이지(10) |
| ISSN | 12297992 |
| 주제분류 | 계획및설계 |
| 주제어 | 카페형 자동차 전시장 ; 제3의 공간 ; 고객만족도 ; 재방문의도 Cafe Type Automobile Exhibition Centers ; The Third Space ; Customer Satisfaction ; Revisit Intention |
| 요약2 | As the quality of life has improved today, there is a growing desire among consumers for new space and interest in spending their valuable time in 'the third space' has tended to increase. Cafes have been integrated with sales and exhibition space as the representative third space. For example, it's cafe type automobile exhibition centers. The purpose of this study is to examine the characteristics of 'the third space' in cafe type automobile exhibition centers and suggest a plan for effective spatial characteristics. It checked the necessity of the third space' in automobile exhibition centers by analyzing automobile consumption trends of the 21st century according to industry change and restructures a checklist by grasping cafe type automobile exhibition centers and the concept and characteristics of 'the third space' based on the precedent studies. A questionnaire is made through the checklist drawn and a survey is conducted targeting users of the target areas of cases. The target areas of cases are 4 cafe type automobile exhibition centers opened in Korea since 2014. The analytical results of the target areas of cases that reflected the characteristics of 'the third space' are as follow: First, cafe type automobile exhibition centers must be built to make customers enter the space and at the same time, receive information on automobiles and space naturally. Second, in order to increase satisfaction with the space and brands, there is the necessity to arouse their interest through various experiences including test driving cars directly. Third, revisit intention can be found to be more influenced by spatial design than brand satisfaction. Fourth, partitions or interior for dividing the space need to be improved. In the next studies, specific research on plans about creating design to improve corporate image and brands and induce customers to revisit cafe type automobile exhibition centers by applying the characteristics of 'the third place' to them is required. |
| 소장처 | 한국실내디자인학회 |