| 논문명 | 렘 콜하스의 뉴욕 프라다 에피센터 분석을 통한 건축, 패션, 그리고 확장된 자율성의 관계성 탐구/Exploring the Relationship Between Architecture, Fashion, and an Extended Autonomy through Rem Koolhaas’ Prada Epicenter in New York |
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| 저자명 | 백승한(Paek, Seung-han) |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 논문집 , Vol.25 No.1(통권 114호) |
| 페이지 | 시작페이지(47) 총페이지(9) |
| ISSN | 1229-7992 |
| 주제분류 | 계획및설계 |
| 주제어 | 렘 콜하스 ; 프라다 에피센터 ; 건축 ; 패션 ; 확장된 자율성 ; 질 리포베스키 Rem Koolhaas ; Prada Epicenter ; Architecture ; Fashion ; Extended Autonomy ; Gilles Lipovetsky |
| 요약2 | This article explores an extended sense of autonomy in contemporary architecture activated through the practice of fashion, by taking architect Rem Koolhaas’ work Prada Epicenter in New York as a case. In doing so, it argues that throughout the work Koolhaas sets up a world in which the corporate and the individual are entangled together in complex ways. Instead of considering Prada Epicenter to be the exemplar illustrating that the global company?Prada?institutionalizes the designed commercial space in a top-down manner, this article claims that such a space imbricates a multiplicity of meaning that is generated at the intersections of the local and the global, the ordinary and the spectacular, and the individual and the institutional. In this respect French philosopher Gilles Lipovetsky’s fashion theory works as a critical point: his claim that the ambivalence of fashion ?both as corporate power and individual freedom?is a threshold encouraging us to better understand the operativity of late capitalism in daily life is extended to Koolhaas’ case. In other words, Koolhaas’ Prada Epicenter brings forth possibilities that the ostensibly technocratic and institutionalized space in fact works as a resillient field where senses of individual autonomy arise in the aid of corporative practice of branding. |
| 소장처 | 한국실내디자인학회 |