| 논문명 | 호텔의 서비스스케이프 요인과 특성에 관한 연구/서울시 1급 관광호텔 사례를 중심으로/An analysis on the Elements of Servicescape and its Characteristics of Hotel Facilities - Focused on the case of 1st Tourist Hotels in Seoul - |
|---|---|
| 저자명 | 이승희(Lee, Seung-Hee) ; 이현수(Lee, Hyunsoo) |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 논문집 , Vol.24 No.6(통권 113호) |
| 페이지 | 시작페이지(183) 총페이지(9) |
| ISSN | 12297992 |
| 주제분류 | 계획및설계 |
| 주제어 | 서비스스케이프 ; 서비스스케이프 특성 ; 호텔 시설 ; 계획 Servicescape ; Servicescape Characteristics ; Hotel facilities ; Planning |
| 요약2 | The servicescape of a hotel means the physical environment in which a service is produced and consumed. The users perceive the quality of the service and their inner response affects their satisfaction or behavior such as repurchase. Servicescape has been addressed mainly in marketing as a strategic element of service marketing research. The aim of this research is to find out which dimensions of servicescape is required in hotel facilities and to identify servicescape of tourist hotel in Seoul. For this study, questionnaire survey with facilities users and site research were used. Servicescape factors were derived cleanliness, convenience, aesthetics and ambience. According to case study, the most significant servicescape need for hotel facilities was cleanliness. Therefore, facility managers must continuously manage the facilities. In terms of convenience, layout of guest bathrooms and furniture was the important indicator of servicescape. Facility aesthetics play an important role as differentiation from competitors. By providing a customized design, customers choose hotels that best satisfy their needs. It is important to recognize that ambience can be controlled to a large extent by facility management. |
| 소장처 | 한국실내디자인학회 |