논문집

원문다운로드
논문명 체험 마케팅에 의한 직업체험관의 특성에 관한 연구/어린이 직업체험 중심으로/A Study on the Characteristics of Vocational Experience Facilities in Accordance with Experience Marketing - Focused on Vocational Experience Facilities for Children -
저자명 주희문 ; 변대중
발행사 한국실내디자인학회
수록사항 한국실내디자인학회 논문집  , v.22 n.3(통권 98호)
페이지 시작페이지(108) 총페이지(9)
ISSN 12297992
주제분류 계획및설계
주제어 체험마케팅 ; 직업체험관 ; 어린이 Experiential marketing ; Vocational Experience ; Children
요약2 This study has the purpose to review the way of experience element and property of space design appearing in vocational experience space and accumulate basic study material for children’s vocational experience space and build systematic and specialized modules. Analysing the marketing elements of experience space through pilot research to arrange frame of analysis, and in a determined range, experimental marketing’s property appearing in children’s vocational experience center is analysed. This researcher analysed experimental displaying space’s function of recognition, emotional, behavior, sense marketing and experimental marketing induced from pilot research on space design expressive elements of experimental marketing when it is applied to spaces through the frame of analysis with the combination of total 8 kind’s experience display space function such as investigative, conceptional, aesthetic, entertaining, logical, relative, participating, and comprehensive experience based on 5 vocational experience spaces located in Seoul and Gyeonggi, opened after 2010, being operated at present with more than 500 pyeong (about 1,650 square meter) and targeted for children, after this researcher visited the site directly to make check list with the frame of analysis together with the staff and administrator in charge of vocational experience education. As a conclusion, vocational experience center is a space of edutainment helping children experience various profession more easily to find their interest and to bring up their dream. By analysing current vocational experience center through the element called experimental marketing, current status of vocational experience center could be known. the experience itself in vocational experience center becomes a merchandise. Instead of mere experience, so as to get professional experience and new information, new experiences should be provided by incessant variation and development. This study is to build basic research data for children’s vocational experience space, however not only drawing specialty of vocational experience center through the connection of enterprises based on the contents arranged above but also systematic and specialized modules are expected to be built in next researches.
소장처 한국실내디자인학회