| 논문명 | 주택문화관의 브랜드 아이덴티티 표현특성에 관한 사례조사 연구/A Case Study on the Expression Characteristics of Brand Identity in Housing Cultural Center |
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| 저자명 | 정수진 ; 황연숙 |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 논문집 , v.21 n.1(통권 90호) |
| 페이지 | 시작페이지(30) 총페이지(10) |
| ISSN | 12297992 |
| 주제분류 | 계획및설계 |
| 주제어 | 브랜드 ; 브랜드 아이덴티티 ; 표현특성 ; 주택문화관 Brand ; Brand Identity ; Expression Characteristics ; Housing culture center |
| 요약2 | The essence of brand identity is to draw an interrelation between user and brand based on user’s desire. The housing cultural center is focused on brand identity for satisfaction of user. The purpose of this study is to inquire out the expression characteristics of brand Identity in housing cultural center according to analyze previous studies and case studies. The results of this study are summarized as follows. ‘Uniqueness’ is directly expressed through brand name or logo or through brand colors. ‘Experience’ is expressed as auditive expression through stimulation using a body and providing music. ‘Relationship’ has provided a communication environment or created relationship with brand by leading interaction with others. ‘Estheticism’ has increased visual satisfactory level by aesthetically sublimating lighting direction or form. ‘Functionality’ is expressed by providing various programs through smooth flow plan and grafting with the latest technology. ‘Non-dailiness’ has affected memory territory by inducing curiosity and astonishment through space modification or new and contrasting direction. The housing cultural center needs to be planned as a space where interaction of user and brand will be initiatively activated sensationally and psychologically by pursuing user-oriented brand identity. |
| 소장처 | 한국실내디자인학회 |