논문집

원문다운로드
논문명 마케팅패러다임에 의한 장소이미지 전략의 진화양상 연구/A Study on the Evolutionary Aspects of Place Image Strategies through the Marketing Paradigm
저자명 이영수 ; 박경아
발행사 한국실내디자인학회
수록사항 한국실내디자인학회 논문집  , v.20 n.1(통권 84호)
페이지 시작페이지(33) 총페이지(10)
ISSN 12297992
주제분류 계획및설계
주제어 장소마케팅 ; 전략 ; 이미지 ; 인상 ; 인지 ; 감성 Place Marketing ; Strategy ; Image ; Impression ; Cognition ; Emotion
요약2 This study, by applying the experiential and psychological thought category of “impression” as the space design strategy for drawing out “sensitivity,” aims to break down the psychological mechanism forming the image held by the subject, and based on such segmentation, seek and strategize an effective design methodology. The subject’s memory, pure sensation, and movement sensation are set as the preceding determinants comprising the psychological mechanism of space impression The control determinants for achieving activation of psychological effect are reinterpreted as the relations of memory-cognition, sensation-perception, and movement-sensation and categorized into a cognitive strategy based on association, metaphor and remembrance; a direct sensation strategy based on formation, superposition and transposition of sensation; and a sensation strategy of process-formation based on expectation organization and reversal, contraction and relaxation. Each strategy is achieved through the formal, material and structural control of architecture. As a restructuring of the design methodology that has been experientially applied, the strategy categorization is important in that, by presenting the usefulness and effect by strategy according to space experience, it makes concrete the basic data that are useful for designing experience of sensitivity.
소장처 한국실내디자인학회