| 논문명 | 테마파크 형 쇼핑센터의 공간구성에 관한 연구/저드파트너쉽의 설계 작품을 중심으로/An study on the Space Composition of the Theme Park-style Shopping Center |
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| 저자명 | 하성주 |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 논문집 , v.16 n.6(통권 65호) |
| 페이지 | 시작페이지(144) 총페이지(8) |
| ISSN | 12297992 |
| 주제분류 | 계획및설계도시 |
| 주제어 | 테마파크 ; 쇼핑센터 ; 저드파트너쉽 Theme Park ; Shopping Center ; Jerde Partnership |
| 요약1 | 본 연구는 테마환경 측면에서 쇼핑센터의 공간 구성을 분석함으로써 변화하는 소비 트렌드와 기업의 마케팅 전략을 반영할 수 있는 국내 복합 쇼핑센터 공간 계획 시 테마 성 도입을 위한 기초 자료로 활용하고자 한다. |
| 요약2 | The idea of shopping is changed from a purchase of merchandise to an experience of pleasure. This study is a space composition analysis for the introduction of theme in multi-plex shopping center design to reflect variable consumer trend and company marketing strategy. The study progressed through theoretical consideration and substance analysis about the shopping centers which had been designed by Jerd Partnership in Japan since 2000. The following is result. The path is a sole main street that is made of curve form, parallel and vertical circulating rout and movement of human being. It leads continuity. The node and landmarks have a circular court with typifier as powerful center, character of transition space and event for experience. It makes locational quality. The districts are composed of retail shops, restaurants and culture facilities and the edge is represented by closed vertical wall and parapet. It induces a domain. The characteristic of Jerde shopping center is an experience of theme environment through the path as betweenness with a story based on a main theme. It is mostly related nature or exotic element and is obviously represented at path and node. The node takes a round shape and bring about event as a court. The application of theme to the shopping center by Jerde has a significant meaning for place marketing. |
| 소장처 | 한국실내디자인학회 |