| 논문명 | 서울시 쇼핑몰의 테마디자인 적용에 관한 분석연구/롯데월드, 코엑스몰, 센트럴시티의 사례분석을 중심으로/An Analysis on theme interior design in shopping malls in Seoul - Focused on the analysis of Lotte World, Coex Mall, Central City |
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| 저자명 | 문은미 |
| 발행사 | 한국실내디자인학회 |
| 수록사항 | 한국실내디자인학회 논문집 , NO.31 |
| 페이지 | 시작페이지(3) 총페이지(9) |
| ISSN | 12297992 |
| 주제분류 | 계획및설계 |
| 주제어 | 쇼핑몰 ; 테마 디자인 ; 실내디자인 |
| 요약1 | 본 연구는 쇼핑몰의 이미지 구축에 핵심적인 수단이 되는 테마 디자인 전략의 방법, 구조, 효과들을 살펴보고 최근 서울시에 건설된 대규모 복합쇼핑몰들의 현황을 파악하여 국내 쇼핑몰을 테마 디자인의 적용이라는 관점에서 분석함을 목적으로 한다. 본 연구는 궁극적으로 국내 쇼핑몰 테마디자인의 문제점 파악과 방향을 모색하기 위한 기초자료로 활용될 수 있다. |
| 요약2 | Shopping malls in Seoul become important urban public space where teens and youths as well as the elderly come easily and enjoy themed environment. This study examines design motifs, structures and effects of theme design of three shopping malls-Lotte World, Coex Mall, and Central City-in Seoul, Korea. The study quotes Lynch's five image elements-paths, nodes, landmarks, districts, and edges in the shopping malls in order to analyze internal structure of the shopping malls and theme design elements. The theme design of the shopping malls was often used the images of "city parks", "future city", "foreign tourist places", "carnival and festival", and "old towns" to evoke nostalgia of the past and fantasy of the future. The study finds that theme design was emphasized at the area of orridors-path, plazas-nodes and special districts such as movie theater and food courts. The study concludes that theme design in the three shopping malls should consider local(Korean) motifs in design properly and consider educative effects of the design on teens and youths. Thus, theme design of the shopping malls should meet multi-functional roles of the spaces aesthetically and socially. The data and analysis of this study can contribute to improve theme design of shopping malls in Seoul, Korea. |
| 소장처 | 한국실내디자인학회 |